Oct. 24, 2024

Transforming Gastroenterology: Insights from Dr. Patrick Hurley

In this episode of the Life Science Success Podcast, host Don Davis, PhD, MBA, sits down with Dr. Patrick Hurley, VP of Marketing at EndoSound, to explore the cutting-edge world of endoscopic ultrasound technology. Dr. Hurley brings a wealth of...

In this episode of the Life Science Success Podcast, host Don Davis, PhD, MBA, sits down with Dr. Patrick Hurley, VP of Marketing at EndoSound, to explore the cutting-edge world of endoscopic ultrasound technology. Dr. Hurley brings a wealth of experience to the conversation, with 13 years in product and market management in the medical device industry and a Ph.D. in biology specializing in neuroscience.

Listeners will gain insights into Dr. Hurley's journey from academia to the medical device industry, and how his background in neuroscience has influenced his career in marketing. The discussion delves into EndoSound's innovative approach to endoscopic ultrasound technology and its potential impact on patient care and the field of gastroenterology.

Dr. Hurley shares his expertise on building successful marketing strategies in the medical device sector, particularly in the GI space. He discusses the challenges and opportunities in launching new GI products and building strong relationships with key opinion leaders in the gastroenterology community

 

00:00 Introduction to the Podcast
00:40 Sponsor Message: D3 Digital Media Marketing
01:20 Guest Introduction: Dr. Patrick Hurley
01:51 Dr. Hurley's Career Journey
05:31 The Role of a PhD in Marketing
09:05 Transition from Consulting to Marketing
14:32 Pivotal Career Moments
17:04 Introduction to Endosound
17:13 Endosound's Technology and Mission
20:39 Role and Responsibilities of a VP of Marketing
24:35 Traditional Systems and Their Challenges
25:12 Endosound's Innovative Solution
25:28 Space Efficiency in GI Suites
28:13 EGD and EUS Procedures
30:42 Marketing Medical Devices
34:35 The Future of Endoscopic Ultrasound Technology
36:44 Building Brand Identity
39:20 Leadership and Personal Insights
46:15 Conclusion and Final Thoughts

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