Nov. 18, 2024

The Surprising Truth About Science Communication in the Digital Age

In this episode of the Life Science Success Podcast, we dive deep into the world of health communication with Michelle Bridenbaker, COO of Unbiased Science at Vital Statistics Consulting. Michelle shares her journey from nursing to leadership in...

In this episode of the Life Science Success Podcast, we dive deep into the world of health communication with Michelle Bridenbaker, COO of Unbiased Science at Vital Statistics Consulting. Michelle shares her journey from nursing to leadership in health communications, offering insights into the challenges of conveying accurate scientific information in today's media-saturated landscape. She discusses innovative strategies for pharmaceutical companies to effectively reach healthcare professionals and combat misinformation. Michelle also explores the role of digital transformation in health communication and provides a glimpse into the future of scientific engagement. With her unique perspective on balancing regulatory compliance and dynamic audience engagement, this episode offers valuable insights for anyone interested in the intersection of healthcare, communication, and technology.

 

00:00 Introduction to the Podcast
00:42 Message from the Sponsor
01:16 Guest Introduction: Michelle Burdenbacker
01:39 Michelle's Diverse Career Journey
06:55 Joining Unbiased Science
13:13 Mission and Impact of Unbiased Science
17:09 Challenges in Pharma Communication
21:42 Social Media Strategies for Pharma
25:42 Enhancing Healthcare Communication through Digital Transformation
28:54 Strategies to Combat Health Misinformation on Social Media
35:28 Empowering Healthcare Professionals with Up-to-Date Information
38:55 The Future of Health Communication and AI's Role
45:04 Personal Reflections and Inspirations
48:24 Conclusion and Where to Find More Information

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